What’s the best approach to a successful martech stack: separate vendors or an all-in-one solution? From dealing with legacy tech to determining whether to adopt a software suite approach or a best-in ...

It’s a truth universally acknowledged that no two B2B martech stacks are the same: while KPMG’s primary objective – as well as improving the user experience – is to generate a consistent stream of ...

Struggling with brand consistency? The solution isn't necessarily more tools. It's the right tools, assembled and aligned with intention. Most marketing teams have no shortage of tools. In fact, the ...

It's a scenario CMOs know all too well: After investing tens of thousands or even millions into martech tools—often locking into long-term platform deals—you expected a revolution in efficiency and ...

Martech modernization is a goal for many organizations, but where to start? Paul Feldmann, SVP at Acxiom, offers some tips. The marketing landscape is undergoing a seismic shift as customers demand ...