I've always felt that "complex event processing" is a term that scares people away. Perhaps there needs to be a softer way to describe what this thing is -- perhaps just plain old "event processing" ...

Radio frequency identification and sensor network applications fit into a new category that has been dubbed “event-driven applications.” At its core, RFID solutions and other event-driven applications ...

Complex event processing -- now made possible by service-oriented architecture principles -- represents the next stage of business intelligence. However, much work needs to be done to reach this ...